Celebrity firms: The social construction of market popularity

• 成果类型: Review
• 署名作者: Rindova, VP; Pollock, TG; Hayward, MLA
• 署名单位: University System of Maryland; University of Maryland College Park; Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Pennsylvania State University - University Park; University of Colorado System; University of Colorado Boulder
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• 发表日期: 2006
• 页码: 50-71
• 关键词: ORGANIZATIONAL LEGITIMACY; industry; reputation; attribution; deviance; strategy; QUALITY; press

摘要

We extend the concept of celebrity from the individual to the firm level of analysis and argue that the high level of public attention and the positive emotional responses that define celebrity increase the economic opportunities available to a firm. We develop alpha theoretical framework explaining how the media construct firm celebrity by creating alpha dramatized reality in reporting on industry change and firms' actions. Firms contribute to this process by taking nonconforming actions and proactively seeking to manage impressions about themselves.