Patterns of competition: The diffusion of a market position in radio broadcasting

• 成果类型: Article
• 署名作者: Greve, HR
• 刊物名称: ADMINISTRATIVE SCIENCE QUARTERLY
• ISSN/ISSBN: 0001-8392
• DOI: 10.2307/2393985
• 发表日期: 1996
• 页码: 29-60
• 关键词: ORGANIZATIONAL-CHANGE; FORMAL-STRUCTURE; industry; MODEL; DYNAMICS; entry; PERSPECTIVE; deterrence; momentum; BEHAVIOR

摘要

This study examines how existing organizations in an industry come to adopt a new market position in a differentiated market. I argue that the great uncertainty about the consequences of adopting a different market position does not lead to unchanging positions, as often assumed, but instead leads to mimetic adoption among organizations, as some organizations observe others adopting the new position. I test hypotheses developed from this argument in an event history analysis of the diffusion of a new music radio format, Results show that low organizational inertia, caused by events such as a recent ownership or format change, strongly increases the likelihood of, adoption, while social proximity to prior adopters has a weaker effect. The results imply that organizational populations can become more diverse through this type of organizational change..