BETTER TO BE LOVED BY SOME? FIRM FLAUNTING AS AN IMPRESSION MANAGEMENT STRATEGY

• 成果类型: Article
• 署名作者: Bass, A. Erin; Pfarrer, Michael D.; Milosevic, Ivana; Titus, Varkey K.
• 署名单位: University of Nebraska System; University of Nebraska Omaha; University System of Georgia; University of Georgia; University System of Georgia; University of Georgia; University System of Georgia; University of Georgia; College of Charleston; University of Nebraska System; University of Nebraska Lincoln
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• DOI: 10.5465/amr.2020.0015
• 发表日期: 2023
• 页码: 292-312
• 关键词: Resource dependence; stakeholder; identification; RESPONSIBILITY; ORGANIZATIONS; polarization; legitimacy; reputation; form

摘要

Firms can use a range of proactive impression management behaviors to reduce the impact of a negative event on firm outcomes. When a negative event is unpredictable, we theorize that firms can engage in ostentatious behaviors that display the firm's affluence and robust resource base. We term these behaviors flaunting, and we present a two-part model that investigates how flaunting can reduce the impact of an unpredictable negative event on firm outcomes and why it is effective at doing so. In part one, we theo-rize how flaunting can generate net positive stakeholder group evaluations by enhancing distinctiveness among stakeholder groups. In part two, we theorize that the net positive stakeholder group evaluations can buffer the impact of an unpredictable negative event on firm outcomes. We also maintain that this buffering effect is amplified when the flaunting firm actively manages stakeholder group distinctiveness. Thus, while flaunting can be both off-putting and enticing to different stakeholder groups, we theorize that courting the love of some may be worth the cost of being disliked (or worse) by others.