ORGANIZATIONAL UNDERDOG NARRATIVES: THE CULTIVATION AND CONSEQUENCES OF A COLLECTIVE UNDERDOG IDENTITY

• 成果类型: Article
• 署名作者: Steele, Logan M.; Lovelace, Jeffrey B.
• 署名单位: State University System of Florida; University of South Florida; University of Virginia
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• DOI: 10.5465/amr.2019.0336
• 发表日期: 2023
• 页码: 32-56
• 关键词: Social identity; risk-taking; STRATEGIC CHANGE; CHARISMATIC LEADERSHIP; Impression management; efficacy beliefs; TEAM EFFICACY; identification; FUTURE; MODEL

摘要

Underdog stories--in which the disadvantaged and outmatched protagonist overcomes the odds-are ubiquitous. Leaders across industries, from telecom to sports, employ these narratives to inspire members of their organizations. However, little is understood about how underdog narratives influence the actions and attitudes of members of organizations. To address this gap, we explain how a leader's communication of an underdog narrative may instill confidence in members of the organization that together they can overcome their shared disadvantage and achieve a clear set of organizational aspirations. In doing so, we introduce a conceptual model that draws on the sensemaking and social identity literatures to explain how a leader's underdog narrative fosters the adoption of a collective underdog identity by members of an organization. Further, we explain that the specific attributes of the leader's underdog narrative influence how this unique type of collective identity leads to varied outcomes for members of an organization. As such, this paper aims to contribute to the understanding and utilization of a prevalent but underexamined organizational phenomenon.