ENTREPRENEURIAL VISIONS AS RHETORICAL HISTORY: A DIEGETIC NARRATIVE MODEL OF STAKEHOLDER ENROLLMENT

• 成果类型: Article
• 署名作者: Suddaby, Roy; Israelsen, Trevor; Mitchell, J. Robert; Lim, Dominic S. K.
• 署名单位: University of Victoria; Washington State University; University of Liverpool; University of Victoria; Colorado State University System; Colorado State University Fort Collins; Western University (University of Western Ontario); Western University (University of Western Ontario)
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• DOI: 10.5465/amr.2020.0010
• 发表日期: 2023
• 页码: 220-243
• 关键词: COLLECTIVE MEMORY; TIME PERSPECTIVE; NOSTALGIA; fear; OPPORTUNITIES; DISPOSITIONS; expectations; consumption; IDENTITY; creation

摘要

Research suggests that entrepreneurs persuade stakeholders to engage in risky projects in an uncertain future through visions, compelling narratives of the future. A unique challenge for entrepreneurs, however, is how entrepreneurs can construct a narrative that unites stakeholders with different perceptions of the degree of risk or uncertainty posed by the future. We address this question with a diegetic narrative model of stake-holder enrollment. Our primary argument is that, to reduce variation in how potential stakeholders view the future, a story must embed a vision of the future in a coherent and collectively held narrative of the past. We introduce rhetorical history as the primary construct through which this occurs. We demonstrate how successful visions employ his-torical tropes at the intradiegetic level to appeal to individual perceptions of risk or uncertainty and how those historical tropes are combined into meta-narratives or myths drawn from the collective memory of a community to create broad, extradiegetic appeal to broader categories of potential stakeholders with heterogeneous temporal orienta-tions. Finally, we describe three categories of historical reasoning-teleology, present -ism, and retro-futurism-that act as bridging mechanisms between past, present, and future that provides stakeholders with an enhance sense of agency in the future.