ON THE MEASUREMENT OF COMPETITIVE STRATEGY - EVIDENCE FROM A LARGE MULTIPRODUCT UNITED-STATES FIRM

• 成果类型: Note
• 署名作者: NAYYAR, PR
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• DOI: 10.5465/256825
• 发表日期: 1993
• 页码: 1652-1669
• 关键词: product line rivalry; GENERIC STRATEGIES; BUSINESS PERFORMANCE; determinants; environment; industries; economies; SCOPE; cost

摘要

Measures of strategy made at the product and business level were compared using data from a large multiproduct U.S. firm. The business-level results were not found to be good indicators of product-level strategies. Also, contrary to previous research, no evidence of the use of combined cost-leadership and differentiation strategies was found at the product level.