REMOVING THE FINANCIAL PERFORMANCE HALO FROM FORTUNES MOST ADMIRED COMPANIES

• 成果类型: Note
• 署名作者: BROWN, B; PERRY, S
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• DOI: 10.5465/256676
• 发表日期: 1994
• 页码: 1347-1359
• 关键词: perceptions

摘要

Fortune's annual ratings of America's largest corporations are shown to be heavily influenced by previous financial results, thus creating a halo that must be removed before these qualitative reputational measures can be used appropriately in other research. This article presents a method for removing that performance halo and demonstrates the method's validity.