Chance, imitative, and strategic antecedents to multimarket contact

• 成果类型: Article; Proceedings Paper
• 署名作者: Korn, HJ; Baum, JAC
• 署名单位: City University of New York (CUNY) System; University of Toronto
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• DOI: 10.2307/257091
• 发表日期: 1999
• 页码: 171-193
• 关键词: states airline industry; mutual forbearance; INTERORGANIZATIONAL IMITATION; MULTIDIVISIONAL FORM; INTERFIRM RIVALRY; MARKET CONTACT; COMPETITION; diversification; MODEL; persistence

摘要

We redirect research attention on multimarket contact from its consequences to its antecedents. Our empirical examination of the evolution of dyadic multimarket contacts among California commuter airlines from 1979 through 1984 reveals that multimarket contact arises from chance market contacts among competitors pursuing uncoordinated strategies, trait-based imitation unrelated to multimarket contact, vicarious learning related to multimarket contact, and strategic attempts to develop multimarket contact based on insight gained through experiential learning.