Multimarket contact, economies of scope, and firm performance

• 成果类型: Article
• 署名作者: Gimeno, J; Woo, CY
• 署名单位: Texas A&M University System; Texas A&M University College Station; University of Notre Dame
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• DOI: 10.5465/256917
• 发表日期: 1999
• 页码: 239-259
• 关键词: states airline industry; INTERFIRM RIVALRY; market-structure; COMPETITION; CONDUCT; environment; EFFICIENCY; strategy; synergy

摘要

We integrate the efficiency and competitive effects of product-market scope choice into a comprehensive model of economic performance and empirically test the model in the context of the U.S. airline industry. Efficiency is influenced by a firm's scope economies, but the intensity of rivalry is determined by multimarket contact with rivals and their scope economies. The confluence of strong scope economies with multimarket contact results in superior economic performance. However, strong scope economies may not result in superior performance if rivals can obtain similar economies in nonoverlapping markets.