Market niche entry decisions: Competition, learning, and strategy in Tokyo banking, 1894-1936

• 成果类型: Review
• 署名作者: Greve, HR
• 署名单位: University of Tsukuba
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• DOI: 10.5465/1556412
• 发表日期: 2000
• 页码: 816-836
• 关键词: MANHATTAN HOTEL INDUSTRY; multimarket contact; ORGANIZATIONAL POPULATIONS; unobserved heterogeneity; DENSITY DEPENDENCE; EVOLUTION; DYNAMICS; ecology; MODEL; momentum

摘要

An organization's choice of a branch location can be analyzed as a market niche entry decision. This study builds theory on how an organization's decision makers evaluate market niches on the basis of competitive environment, learning from others, the organization's own experience, and proactive strategy, and it tests the theory with data on branch entry decisions of early Tokyo banks. Analysis of how decisions were affected by density dependence, mimetic isomorphism, decision-making momentum, and mutual forbearance shows strong evidence of influence from the local competitive environment, the actions of large organizations, and the organization's experience, and weaker evidence of proactive strategy.