Organizational change as discourse: Communicative actions and deep structures in the context of information technology implementation

• 成果类型: Article
• 署名作者: Heracleous, L; Barrett, M
• 署名单位: National University of Singapore; University of Cambridge
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• DOI: 10.5465/3069414
• 发表日期: 2001
• 页码: 755-778
• 关键词: STORYTELLING ORGANIZATION; strategy; CONTRADICTION; SUBJECTIVITY; METAPHORS; sense; POWER; view

摘要

We conceptualize discourse as a duality of communicative actions and deep structures, mediated by the modality of interpretive schemes, and develop a discourse analysis methodology based on the fields of hermeneutics and rhetoric. We then explore the role of discourse in shaping organizational change processes through its influence on actors' interpretations and actions, using a longitudinal field study of electronic trading implementation in the London Insurance Market. We conclude with some theoretical and practical contributions on discourse-practice links, the illumination of multiple perspectives in change processes, and implications for electronic data interchange implementation.