Continuous morphing: Competing through dynamic capabilities, form, and function

• 成果类型: Article
• 署名作者: Rindova, VP; Kotha, S
• 署名单位: University System of Maryland; University of Maryland College Park; University of Washington; University of Washington Seattle
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• DOI: 10.5465/3069400
• 发表日期: 2001
• 页码: 1263-1280
• 关键词: SPECIAL-ISSUE; strategy; EVOLUTION; flexibility; FRAMEWORK; inertia; MODEL; fit

摘要

In hypercompetitive environments, the established paradigms of sustainability of competitive advantage and stability of organizational form may have limited applicability. Using an in-depth case analysis of the firms Yahoo! and Excite, this study examines how the organizational form, function, and competitive advantage of these firms dynamically coevolved. The study introduces the concept of continuous morphing to describe the comprehensive ongoing transformations through which the focal firms sought to regenerate their transient competitive advantage on the Internet.