Divisional multimarket contact within and between multiunit organizations

• 成果类型: Article
• 署名作者: Kalnins, A
• 署名单位: University of Southern California
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• DOI: 10.5465/20159564
• 发表日期: 2004
• 页码: 117-128
• 关键词: INTERORGANIZATIONAL IMITATION; COMPETITION; entry; Isomorphism; environment; DYNAMICS; GROWTH; IMPACT; MODEL

摘要

The theory of multimarket contact has important but uninvestigated implications for interactions among a firm's divisions because divisions often meet and even compete in multiple geographical and product markets. I hypothesize that firms with incentives to induce competition among divisions will act to reduce levels of multimarket contact among those divisions. Further, I predict that, in markets with substantial uncertainty, firms will increase divisional multimarket contact. I find support for these hypotheses in the setting of the franchised fast-food industry.