NETWORKS, TECHNOLOGY, AND ENTREPRENEURSHIP: A FIELD QUASI-EXPERIMENT AMONG WOMEN IN RURAL INDIA

• 成果类型: Article
• 署名作者: Venkatesh, Viswanath; Shaw, Jason D.; Sykes, Tracy Ann; Wamba, Samuel Fosso; Macharia, Mary
• 署名单位: University of Arkansas System; University of Arkansas Fayetteville; Hong Kong Polytechnic University; Hong Kong Polytechnic University; Hong Kong Polytechnic University; University of Arkansas System; University of Arkansas Fayetteville; Universite Federale Toulouse Midi-Pyrenees (ComUE); Universite de Toulouse; TBS Education; University of Arkansas System; University of Arkansas Fayetteville
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• DOI: 10.5465/amj.2015.0849
• 发表日期: 2017
• 页码: 1709-1740
• 关键词: Social networks; information-technology; developing-countries; DIGITAL INEQUALITY; GENDER; performance; acceptance; support; success; time

摘要

We address a grand economic challenge faced by women in rural India. We consider the interplay of women's social networks (ties to family, to community, and to men in power), information and communication technology (ICT) use, and time in relating to the initiation and success of women's entrepreneurial ventures. Results from a seven-year field quasi-experiment in 20 rural villages in India support the model. Ties to family and community positively, and to men in power negatively, relate to ICT use, entrepreneurial activity, and entrepreneurial profit. ICT intervention also strongly impacts entrepreneurship, with 160 new businesses in the 10 intervention villages compared to 40 in the controls. Results also demonstrate the dynamic interplay of social networks and ICT use. For ties to family and community, the amplification effect is such that the highest levels of entrepreneurial activity and success are observed among women with high centrality and ICT use-effects that increase over time. For ties to men in power, ICT use is associated with increased entrepreneurial activity only when these ties are low, but these interactive temporary temporal patterns do not emerge for profit. We address implications for the grand challenges of empowering women in less developed countries.