WHICH IDEAS FOR CHANGE ARE ENDORSED? HOW AGENTIC AND COMMUNAL VOICE AFFECTS ENDORSEMENT DIFFERENTLY FOR MEN AND FOR WOMEN

• 成果类型: Article
• 署名作者: McClean, Elizabeth J.; Kim, Sijun; Martinez, Tomas
• 署名单位: Cornell University; University of Arizona; Austin Peay State University; University of Arizona
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• DOI: 10.5465/amj.2019.0492
• 发表日期: 2022
• 页码: 634-655
• 关键词: EMPLOYEE VOICE; LANGUAGE USE; gender stereotypes; status incongruity; POWERLESS SPEECH; BACKLASH; CONSEQUENCES; management; context; style

摘要

This paper explores how gender affects idea endorsement. We depart from the existing approach, which considers the effect of gender and other factors in isolation, and propose that endorsement depends on who suggests which ideas and in what ways. Drawing upon expectancy violations theory, we argue that positive counter-stereotypical voice-conceptualized as an idea that signals desirable traits stereotypically associated with the opposite gender-is more likely to be endorsed compared to positive yet stereotypical voice (i.e., that signals desirable traits consistent with stereotypical expectations of the speaker's gender). We argue that communal voice for men and agentic voice for women constitute positive counter-stereotypical voice, whereas agentic voice for men and communal voice for women constitute positive stereotypical voice. Then, we examine why positive counter-stereotypical voice results in positive evaluations-endorsement-by arguing that it affects attributions of competence and benevolence, albeit differently for men and for women. We test our hypotheses across three studies-one field and two experimental. Combined, we contribute to both the voice and gender literatures and shed new light on our understanding of howand why women and men get their ideas endorsed.