OVERCOMING CONFLICT BETWEEN SYMMETRIC OCCUPATIONS: HOW CREATIVES AND SUITS USE GENDER ORDERING IN ADVERTISING
成果类型：
Article
署名作者：
Koppman, Sharon; Bechky, Beth A.; Cohen, Andrew C.
署名单位：
University of California System; University of California Irvine; University of California System; University of California Davis; Yale University
刊物名称：
ACADEMY OF MANAGEMENT JOURNAL
ISSN/ISSBN：
0001-4273
DOI：
10.5465/amj.2020.0806
发表日期：
2022
页码：
1623-1651
关键词：
social-structure
work
sex
IDENTITY
TECHNOLOGY
collaboration
COORDINATION
demographics
segregation
TECHNICIANS
摘要：
In knowledge-based organizations, conflict among interdependent occupations can be exacerbated by the absence of a clear hierarchical ordering of these occupations within the organization. Moreover, given women's inroads into some traditionally male -dominated occupations but not others, these workplaces are increasingly horizontally gender segregated. In this paper, we study how members of these symmetric and segre-gated occupations manage conflict in U.S. advertising agencies through the case of rela-tionships between creatives (copywriters, designers, and creative directors) and suits or account practitioners (account executives, strategists, and managers). Crea-tives and suits are at the same organizational level in their agencies. While creatives are primarily men, suits, traditionally also men, are now primarily women. Drawing on par-ticipant observation in five different U.S. advertising agencies and over 100 interviews, we show how creatives and account practitioners use gender ordering to overcome juris-dictional conflict. These practices are grounded in enacting essentialist gender differ-ences that transform symmetric occupational relationships into hierarchical ones by embedding the gender hierarchy. We find that, while gender ordering helps women and men in cross-occupational pairs get work done, it also reinforces women's disadvantage, because, for women, it involves low-status and emotionally taxing scut work that it does not involve for men.