Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions

• 成果类型: Article; Proceedings Paper
• 署名作者: Edelman, Benjamin; Schwarz, Michael
• 署名单位: Harvard University; Yahoo! Inc
• 刊物名称: AMERICAN ECONOMIC REVIEW
• ISSN/ISSBN: 0002-8282
• DOI: 10.1257/aer.100.2.597
• 发表日期: 2010
• 页码: 597-602