Trading Away Wide Brands for Cheap Brands

• 成果类型: Editorial Material
• 署名作者: Dhingra, Swati
• 署名单位: University of London; London School Economics & Political Science
• 刊物名称: AMERICAN ECONOMIC REVIEW
• ISSN/ISSBN: 0002-8282
• DOI: 10.1257/aer.103.6.2554
• 发表日期: 2013
• 页码: 2554-2584
• 关键词: multiproduct firms; product differentiation; INNOVATION; models; LIBERALIZATION; Heterogeneity; EFFICIENCY; QUALITY; CHOICE; IMPACT