Private profits and public health: Does advertising of smoking cessation products encourage smokers to quit?

• 成果类型: Article
• 署名作者: Avery, Rosemary; Kenkel, Donald; Lillard, Dean R.; Mathios, Alan
• 署名单位: Cornell University; National Bureau of Economic Research
• 刊物名称: JOURNAL OF POLITICAL ECONOMY
• ISSN/ISSBN: 0022-3808
• DOI: 10.1086/520065
• 发表日期: 2007
• 页码: 447-481
• 关键词: Prescription drugs; INFORMATION; PREVALENCE; demand

摘要

We study the impact of smoking cessation product advertising. To measure potential exposure, we link survey data on magazine-reading habits and smoking behavior with an archive of print advertisements. We find that smokers who are exposed to more advertising are more likely to attempt to quit and to successfully quit. While some increased