Information Management and Pricing in Platform Markets

• 成果类型: Article
• 署名作者: Jullien, Bruno; Pavan, Alessandro
• 署名单位: Centre National de la Recherche Scientifique (CNRS); Universite de Toulouse; Universite Toulouse 1 Capitole; Toulouse School of Economics; Northwestern University; Center for Economic & Policy Research (CEPR)
• 刊物名称: REVIEW OF ECONOMIC STUDIES
• ISSN/ISSBN: 0034-6527
• DOI: 10.1093/restud/rdy040
• 发表日期: 2019
• 页码: 1666-1703
• 关键词: network externalities; 2-sided markets; COMPETITION; equilibrium; ECONOMICS; monopoly; QUALITY

摘要

We study platform markets in which the information about users' preferences is dispersed. First, we show how the dispersion of information introduces idiosyncratic uncertainty about participation decisions and how the latter shapes the elasticity of the demands and the equilibrium prices. We then study the effects on profits, consumer surplus, and welfare of platform design, blogs, forums, conferences, advertising campaigns, post-launch disclosures, and other information management policies affecting the agents' ability to predict participation decisions on the other side of the market.