On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal

• 成果类型: Article
• 署名作者: Bernheim, B. Douglas
• 署名单位: Stanford University
• 刊物名称: AMERICAN ECONOMIC JOURNAL-MICROECONOMICS
• ISSN/ISSBN: 1945-7669
• DOI: 10.1257/mic.1.2.1
• 发表日期: 2009
• 页码: 1-41
• 关键词: choice-theoretic foundations; orbitofrontal cortex; decision-making; neural basis; addiction; neuroscience; prediction; preference; BEHAVIOR; brain

摘要

This paper attempts to identify and articulate the specific ways in which the emerging field of neuroeconomics might shed light on traditional positive and normative questions in economics, as well as the likely limitations of its potential contributions. It sets forth both reservations and reasons for guarded optimism.