Choice, Consideration Sets, and Attribute Filters

• 成果类型: Article
• 署名作者: Kimya, Meat
• 署名单位: Koc University
• 刊物名称: AMERICAN ECONOMIC JOURNAL-MICROECONOMICS
• ISSN/ISSBN: 1945-7669
• DOI: 10.1257/mic.20150235
• 发表日期: 2018
• 页码: 223-247
• 关键词: reason-based choice; behavioral-model; rational choice; search; ALTERNATIVES; preferences; attraction; attention

摘要

It is well known that decision makers do not always consider all of the available alternatives when making a choice. When the alternatives have attributes, these attributes provide a natural way to form the consideration set. I assume a procedure in which the decision maker uses the relative ranking of the alternatives on each attribute to reduce the size of the choice set. I provide a characterization of the procedure and illustrate how to identify the underlying preference and consideration set. The model explains certain choice anomalies such as the attraction and the compromise effects.