Digitizing Disclosure: The Case of Restaurant Hygiene Scores

• 成果类型: Article
• 署名作者: Dai, Weijia; Luca, Michael
• 署名单位: Purdue University System; Purdue University; Harvard University
• 刊物名称: AMERICAN ECONOMIC JOURNAL-MICROECONOMICS
• ISSN/ISSBN: 1945-7669
• DOI: 10.1257/mic.20180293
• 发表日期: 2020
• 页码: 41-59
• 关键词: quality disclosure; INFORMATION; PSYCHOLOGY; news

摘要

Collaborating with Yelp and the City of San Francisco, we revisit a canonical example of quality disclosure by evaluating and helping to redesign the posting of restaurant hygiene scores on Yelp.com . We implement a two-stage intervention that separately identifies consumer response to information disclosure and a disclosure design with improved salience-a consumer alert. We find score posting is effective, but improving salience further increases consumer response.