Social framing effects: Preferences or beliefs?

• 成果类型: Article
• 署名作者: Ellingsen, Tore; Johannesson, Magnus; Mollerstrom, Johanna; Munkhammar, Sara
• 署名单位: Stockholm School of Economics; Harvard University
• 刊物名称: GAMES AND ECONOMIC BEHAVIOR
• ISSN/ISSBN: 0899-8256
• DOI: 10.1016/j.geb.2012.05.007
• 发表日期: 2012
• 页码: 117-130
• 关键词: Framing; labels; social preferences

摘要

In an otherwise neutrally described Prisoners' dilemma experiment, we document that behavior is more likely to be cooperative when the game is called the Community Game than when it is called the Stock Market Game. However, the difference vanishes when only one of the subjects is in control of her action. The social framing effect also vanishes when the game is played sequentially. These findings are inconsistent with the hypothesis that the Community label triggers a desire to cooperate, but consistent with the hypothesis that social frames are coordination devices. More generally, our evidence indicates that social frames enter people's beliefs rather than their preferences. (C) 2012 Elsevier Inc. All rights reserved.