The Elements of Political Persuasion: Content, Charisma and Cue

• 成果类型: Article
• 署名作者: Dewan, Torun; Humphreys, Macartan; Rubenson, Daniel
• 署名单位: University of London; London School Economics & Political Science; Columbia University; Toronto Metropolitan University; Research Institute of Industrial Economics (IFN)
• 刊物名称: ECONOMIC JOURNAL
• ISSN/ISSBN: 0013-0133
• DOI: 10.1111/ecoj.12112
• 发表日期: 2014
• 页码: F257-F292
• 关键词: field experiment; voting-behavior; voter turnout; partisan; INFORMATION

摘要

Political campaigns employ complex strategies to persuade voters to support them. We analyse the contributions of elements of these strategies using data from a field experiment that randomly assigned canvassers to districts, as well as messaging and endorsement conditions. We find evidence for a strong overall campaign effect and show effects for both message-based and endorsement-based campaigns. However, we find little evidence that canvassers varied according to their persuasive ability or that endorser identity matters. Overall the results suggest a surprisingly muted role for idiosyncratic features of prospective persuaders.