Peer Effects in Charitable Giving: Evidence from the (Running) Field
成果类型：
Article
署名作者：
Smith, Sarah; Windmeijer, Frank; Wright, Edmund
署名单位：
University of Bristol; University of London; University College London
刊物名称：
ECONOMIC JOURNAL
ISSN/ISSBN：
0013-0133
DOI：
10.1111/ecoj.12114
发表日期：
2015
页码：
1053-1071
关键词：
摘要：
There is a widespread belief that peer effects are important in charitable giving but little evidence on how donors respond to their peers. Analysing a unique data set of donations to online fund-raising pages, we find positive and sizeable peer effects: a 10 pound increase in the mean of past donations increases giving by 2.50 pound, on average. Donations respond to both very large and very small amounts and to changes in the mode. We find little evidence that donations signal charity quality - our preferred explanation is that donors use information on earlier donations to decide what is appropriate for them to give.