Creativity and Corporate Culture*

• 成果类型: Article
• 署名作者: Charness, Gary; Grieco, Daniela
• 署名单位: University of California System; University of California Santa Barbara; University of California System; University of California Santa Barbara; University of Milan
• 刊物名称: ECONOMIC JOURNAL
• ISSN/ISSBN: 0013-0133
• DOI: 10.1093/ej/uead012
• 发表日期: 2023
• 页码: 1846-1870
• 关键词: organizational culture; social identity; team incentives; individual incentives; management-practices; INNOVATION; COMPETITION; performance; COOPERATION; work

摘要

We investigate which form of corporate culture is most effective in enhancing individual performance in creative tasks conducted in group settings. We combine a series of experiments with a questionnaire on corporate values to test whether performance ranking and incentives succeed in instantiating a creative corporate culture. Being ranked against competitors and setting incentives at the group level serves as a social cue that appears to induce in members a significantly stronger pro-social attitude. When this attitude is shared by group members, a social norm of high effort emerges, and creative performance is significantly higher.