Positive and negative campaigning in primary and general elections

• 成果类型: Article
• 署名作者: Bernhardt, Dan; Ghosh, Meenakshi
• 署名单位: University of Illinois System; University of Illinois Urbana-Champaign; University of Warwick
• 刊物名称: GAMES AND ECONOMIC BEHAVIOR
• ISSN/ISSBN: 0899-8256
• DOI: 10.1016/j.geb.2019.10.011
• 发表日期: 2020
• 页码: 98-104
• 关键词: General election; Negative and positive campaigning; Contest; incumbent; Challenger

摘要

We analyze primary and general election campaigning. Positive campaigning builds a candidate's reputation; negative campaigning damages a rival's. Each primary candidate hopes to win the general election; but failing that, he wants his primary rival to win. We establish that general elections always feature more negative campaigning than positive, as long as reputations are easier to tear down than build up. In contrast, if the effects of primary campaigns strongly persist, primary elections always feature more positive campaigning than negative. This reflects that a primary winner benefits only from his positive primary campaigning in general elections, and negative campaigning by a rival hurts. (C) 2019 Elsevier Inc. All rights reserved.