Social norms with private values: Theory and experiments

• 成果类型: Article
• 署名作者: d'Adda, Giovanna; Dufwenberg, Martin; Passarelli, Francesco; Tabellini, Guido
• 署名单位: University of Milan; University of Arizona; University of Gothenburg; Leibniz Association; Ifo Institut; University of Turin; Bocconi University; Bocconi University; Centre for Economic Policy Research - UK
• 刊物名称: GAMES AND ECONOMIC BEHAVIOR
• ISSN/ISSBN: 0899-8256
• DOI: 10.1016/j.geb.2020.08.012
• 发表日期: 2020
• 页码: 288-304
• 关键词: social norms; Partial norms; Normative expectations; consensus; experiment

摘要

We propose a simple theory of social norms that models the distinct influence on behavior of personal values, normative expectations and empirical expectations. The first and second moments of the distribution of normative expectations affect the strength of social norms' pull on behavior. We test the empirical predictions of the model through an experiment based on a variant of the dictator game. Consistent with the theory, we find that normative expectations influence generosity and that higher dispersion of such expectations leads to more variation in giving behavior. (c) 2020 Elsevier Inc. All rights reserved.