Personal norms - and not only social norms - shape economic behavior

• 成果类型: Article
• 署名作者: Basic, Zvonimir; Verrina, Eugenio
• 署名单位: University of Glasgow; Centre National de la Recherche Scientifique (CNRS)
• 刊物名称: JOURNAL OF PUBLIC ECONOMICS
• ISSN/ISSBN: 0047-2727
• DOI: 10.1016/j.jpubeco.2024.105255
• 发表日期: 2024
• 关键词: personal norms; social norms; social image; Elicitation method; Normative conflict

摘要

We propose a simple utility framework and design a novel two-part experiment to study the relevance of personal norms across various economic games and settings. We show that personal norms - together with social norms and monetary payoff - are highly predictive of individuals' behavior. Moreover, they are: (i) distinct from social norms across a series of economic contexts; (ii) robust to an exogenous increase in the salience of social norms; and (iii) complementary to social norms in predicting behavior. Our findings support personal norms as a key driver of economic behavior.