PLATFORM COMPETITION IN TWO-SIDED MARKETS

• 成果类型: Article
• 署名作者: Rochet, Jean-Charles; Tirole, Jean
• 署名单位: Universite de Toulouse
• 刊物名称: JOURNAL OF THE EUROPEAN ECONOMIC ASSOCIATION
• ISSN/ISSBN: 1542-4766
• DOI: 10.1162/154247603322493212
• 发表日期: 2003
• 关键词: INTERNET; compatibility

摘要

Many if not most markets with network externalities are two-sided. To succeed, platforms in industries such as software, portals and media, payment systems and the Internet, must get both sides of the market on board. Accordingly, platforms devote much attention to their business model, that is, to how they court each side while making money overall. This paper builds a model of platform competition with two-sided markets. It unveils the determinants of price allocation and end-user surplus for different governance structures (profit-maximizing platforms and not-for-profit joint undertakings), and compares the outcomes with those under an integrated monopolist and a Ramsey planner. (JEL: L5, L82, L86, L96)