REDUCING CHOICE OVERLOAD WITHOUT REDUCING CHOICES

• 成果类型: Article
• 署名作者: Besedes, Tibor; Deck, Cary; Sarangi, Sudipta; Shor, Mikhael
• 署名单位: University System of Georgia; Georgia Institute of Technology; University of Arkansas System; University of Arkansas Fayetteville; Louisiana State University System; Louisiana State University; National Science Foundation (NSF); University of Connecticut
• 刊物名称: REVIEW OF ECONOMICS AND STATISTICS
• ISSN/ISSBN: 0034-6535
• DOI: 10.1162/REST_a_00506
• 发表日期: 2015-10
• 页码: 793-802
• 关键词: DECISION-MAKING; selection; BIAS; plan

摘要

Previous studies have demonstrated that a multitude of options can lead to choice overload, reducing decision quality. Through controlled experiments, we examine sequential choice architectures that enable the choice set to remain large while potentially reducing the effect of choice overload. A specific tournament-style architecture achieves this goal. An alternate architecture in which subjects compare each subset of options to the most preferred option encountered thus far fails to improve performance due to the status quo bias. Subject preferences over different choice architectures are negatively correlated with performance, suggesting that providing choice over architectures might reduce the quality of decisions.