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作者：Krishna, Aradhna; Rajan, Uday
作者单位：University of Michigan System; University of Michigan
摘要：The number of firms carrying a cause-related product has significantly increased in recent years. We consider a duopoly model of competition between firms in two products to determine which products a firm will link to a cause. We first test the behavioral underpinnings of our model in two laboratory experiments to demonstrate the existence of both a direct utility benefit to consumers from cause marketing ( CM) and a spillover benefit onto other products in the portfolio. Linking one product ...
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作者：Joshi, Yogesh V.; Reibstein, David J.; Zhang, Z. John
作者单位：University System of Maryland; University of Maryland College Park; University of Pennsylvania
摘要：Firms routinely face the challenging decision of whether to enter a new market where a firm's strong presence in an existing market has a positive influence (the leverage effect) on product adoption in the new market, but the reciprocal social influence on the existing market is negative (the backlash effect). In this paper, we show that a firm's optimal entry strategy in this situation cannot be characterized by the familiar now or never or now or at maturity strategies proposed in the litera...
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作者：Saar-Tsechansky, Maytal; Melville, Prem; Provost, Foster
作者单位：University of Texas System; University of Texas Austin; International Business Machines (IBM); IBM USA; New York University
摘要：Most induction algorithms for building predictive models take as input training data in the form of feature vectors. Acquiring the values of features may be costly, and simply acquiring all values may be wasteful or prohibitively expensive. Active feature-value acquisition (AFA) selects features incrementally in an attempt to improve the predictive model most cost-effectively. This paper presents a framework for AFA based on estimating information value. Although straightforward in principle, ...
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作者：Yim, Andrew
作者单位：Tilburg University
摘要：Strategic models of auditor-inspectee interaction have neglected implementation details in multiple-inspectee settings. With multiple inspectees, the target audit probability derived from the standard analysis can be implemented with sampling plans differing in the budgets committed to support them. Overly committed audit budgets tie up unneeded resources that could have been allocated for better uses. This paper studies the minimum committed budget required to implement a target audit probabi...
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作者：Fay, Scott; Laran, Juliano
作者单位：Syracuse University; University of Miami
摘要：The seller's threshold price in name-your-own-price auctions varies over time. However, consumers must bid without knowing when these variations occur because the threshold price is unobservable to them. This paper uses an analytical model and laboratory auctions to explore how the frequency of changes in the threshold price impacts consumer bidding behavior in name-your-own-price auctions. In particular, we consider how the frequency of these expected changes affects the optimal pattern of bi...
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作者：Karim, Samina
作者单位：Boston University
摘要：This paper empirically examines how business unit reorganization affects innovation, and explores how the learning process may mediate this relationship. Unit reorganization is the creation, deletion, or recombination of business units within a firm. Innovation is radical and involves product market entry by a firm into markets in which it was not previously active. I test competing hypotheses that predict either a U-shape or inverted U-shape relationship between reorganization and innovation ...
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作者：Su, Xuanming; Zhang, Fuqiang
作者单位：University of California System; University of California Berkeley; Washington University (WUSTL)
摘要：This paper studies the role of product availability in attracting consumer demand. We start with a newsvendor model, but additionally assume that stockouts are costly to consumers. The seller sets an observable price and an unobservable stocking quantity. Consumers anticipate the likelihood of stockouts and determine whether to visit the seller. We characterize the rational expectations equilibrium in this game. We propose two strategies that the seller can use to improve profits: (i) commitme...
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作者：Zhang, Min; Batta, Rajan; Nagi, Rakesh
作者单位：State University of New York (SUNY) System; University at Buffalo, SUNY
摘要：This paper discusses the notion of work flow congestion in the context of material handling equipment interruptions in a manufacturing or warehousing facility. Development of a combination of probabilistic and physics-based models for workflow interruptions permits evaluation of the expected link travel time. The problem is then of routing in a way that minimizes total expected travel time. The rerouting problem is modeled as a multicommodity flow problem with link capacity design. A greedy up...
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作者：Forman, Chris; Ghose, Anindya; Goldfarb, Avi
作者单位：University System of Georgia; Georgia Institute of Technology; New York University; University of Toronto
摘要：Our paper shows that the parameters in existing theoretical models of channel substitution such as offline transportation cost, online disutility cost, and the prices of online and offline retailers interact to determine consumer choice of channels. In this way, our results provide empirical support for many such models. In particular, we empirically examine the trade-off between the benefits of buying online and the benefits of buying in a local retail store. How does a consumer's physical lo...
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作者：Shugan, Steven M.; Mitra, Debanjan
作者单位：State University System of Florida; University of Florida
摘要：Good metrics are well-defined formulae (often involving averaging) that transmute multiple measures of raw numerical performance (e. g., dollar sales, referrals, number of customers) to create informative summary statistics (e. g., average share of wallet, average customer tenure). Despite myriad uses (benchmarking, monitoring, allocating resources, diagnosing problems, explanatory variables), most uses require metrics that contain information summarizing multiple observations. On this criteri...
