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作者：Biais, Bruno; Bisiere, Christophe; Pouget, Sebastien
作者单位：Universite de Toulouse; Universite Toulouse 1 Capitole; Centre National de la Recherche Scientifique (CNRS); Toulouse School of Economics; Universite de Toulouse; Universite Toulouse 1 Capitole; Universite de Toulouse; Universite Toulouse 1 Capitole; Toulouse School of Economics; Centre National de la Recherche Scientifique (CNRS)
摘要：We experimentally analyze how to design preopening mechanisms facilitating coordination on high equilibrium liquidity and gains from trade. We allow a call auction to be preceded by a preopening or not, preopening orders to be binding or not, and the opening time to be deterministic or random. When the preopening is nonbinding, traders place manipulative orders, reducing the credibility of preplay communication. Random market opening deters manipulation, but also hinders communication by makin...
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作者：Cezar, Asunur; Cavusoglu, Huseyin; Raghunathan, Srinivasan
作者单位：TOBB Ekonomi ve Teknoloji University; University of Texas System; University of Texas Dallas
摘要：A unique challenge in information security outsourcing is that neither the outsourcing firm nor the managed security service provider (MSSP) perfectly observes the outcome, the occurrence of a security breach, of prevention effort. Detection of security breaches often requires specialized effort. The current practice is to outsource both prevention and detection to the same MSSP. Some security experts have advocated outsourcing prevention and detection to different MSSPs. We show that the form...
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作者：Lim, Noah; Ham, Sung H.
作者单位：University of Wisconsin System; University of Wisconsin Madison; George Washington University
摘要：Price delegation to the salesforce is a practice widely adopted by firms. This paper examines the relationship between price delegation and managerial profits using a laboratory economics experiment. A novel feature of our experiment is that we study how varying the relationship organization of the sales manager and salesperson to allow for (1) requests by the salesperson for the manager to choose price delegation, and for (2) the manager to award a small bonus after observing the salesperson'...
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作者：Xiong, Hui; Chen, Ying-Ju
作者单位：Huazhong University of Science & Technology; University of California System; University of California Berkeley
摘要：In practice, some well-established service providers (sellers) offer one-time experiences or product demonstrations for the services that have been introduced to the market for years. Such activities, labeled as seller-induced learning, not only help the consumers learn more about themselves but also exploit the consumers by elaborating on the consumer heterogeneity. When the seller-induced learning completely resolves the consumers' valuation uncertainty, it can facilitate a more sophisticate...
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作者：Joo, Mingyu; Wilbur, Kenneth C.; Cowgill, Bo; Zhu, Yi
作者单位：University System of Ohio; Ohio State University; University of California System; University of California San Diego; University of California System; University of California Berkeley; University of Minnesota System; University of Minnesota Twin Cities
摘要：Despite a 20-year trend toward integrated marketing communications, advertisers seldom coordinate television and search advertising campaigns. We find that television advertising for financial services brands increases both the number of related Google searches and searchers' tendency to use branded keywords in place of generic keywords. The elasticity of a brand's total searches with respect to its TV advertising is 0.17, an effect that peaks in the morning. These results suggest that practit...
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作者：Grossman, Zachary
作者单位：University of California System; University of California Santa Barbara
摘要：Participants in dictator games frequently avoid learning whether their choice to maximize their own earnings will help or hurt the recipient and then choose selfishly, exploiting the moral wiggle room provided by their ignorance. However, this is found in an environment in which the dictator must actively learn the true payoffs, so inaction means ignorance. Does this effect persist when one must actively choose either to be ignorant or to be informed or when one must actively choose to remain ...
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作者：Gallego, Guillermo; Topaloglu, Huseyin
作者单位：Columbia University; Cornell University
摘要：We study assortment optimization problems where customer choices are governed by the nested logit model and there are constraints on the set of products offered in each nest. Under the nested logit model, the products are organized in nests. Each product in each nest has a fixed revenue associated with it. The goal is to find a feasible set of products, i.e., a feasible assortment, to maximize the expected revenue per customer. We consider cardinality and space constraints on the offered assor...
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作者：Hegde, Deepak; Tumlinson, Justin
作者单位：New York University; University of Munich; Leibniz Association; Ifo Institut
摘要：W e develop a formal model to understand the selection and influence effects of social proximity (homophily) between business partners. Consistent with the model's predictions, we find that U.S. venture capitalists (VCs) are more likely to select start-ups with coethnic executives for investment, particularly when the probability of the start-up's success appears low. Ethnic proximity between VCs and the start-ups they invest in is positively related to performance, measured by the probability...
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作者：Danaher, Brett; Huang, Yan; Smith, Michael D.; Telang, Rahul
作者单位：Wellesley College; University of Michigan System; University of Michigan; Carnegie Mellon University
摘要：We use panel data on digital song and album sales coupled with a quasi-random price experiment to determine own- and cross-price elasticities for songs and albums. We then develop a structural model of consumer demand to estimate welfare under various policy relevant counterfactual scenarios. This approach represents an early application of the big data management paradigm within the media industries and provides managers with detailed guidance on optimal pricing and marketing strategies for d...
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作者：Li, Yang; Ansari, Asim
作者单位：Columbia University
摘要：Marketing variables that are included in consumer discrete choice models are often endogenous. Extant treatments using likelihood-based estimators impose parametric distributional assumptions, such as normality, on the source of endogeneity. These assumptions are restrictive because misspecified distributions have an impact on parameter estimates and associated elasticities. The normality assumption for endogeneity can be inconsistent with some marginal cost specifications given a price-settin...
