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作者：Song, Danyang; Chen, Xi; Guo, Zhiling; Jin, Ruijin
作者单位：Zhejiang University
摘要：Ecommerce livestreaming combines live video streaming with ecommerce to create interactive shopping experiences. During livestream sessions, streamers provide product-related information that can influence viewers' purchase decisions while interacting with their audience. They also solicitate social engagement to achieve their performance goals: sales and social capital growth. We posit that the outcome of such solicitations results from the interplay of social exchange and consumer reactance....
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作者：Yuan, Lingyao (Ivy); Kim, Antino; Seymour, Mike; Dennis, Alan R.
作者单位：Iowa State University; Indiana University System; IU Kelley School of Business; Indiana University Bloomington; University of Sydney
摘要：A digital twin is an artificial intelligence (AI)- or human-controlled avatar that replicates a specific person's identity. While organizations have used digital twins of employees (e.g. digital doctors answering patients' questions), a more common use is celebrity-as-a-service, where digital twins of celebrities interact with customers. Unlike traditional celebrity endorsements in marketing videos, these digital-twin agents interact directly with consumers. Although digital twins do not enhan...
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作者：Peng, Hui; Lu, Yaobin; Luo, Xin (robert)
作者单位：Renmin University of China; Huazhong University of Science & Technology; University of New Mexico
摘要：Extant research on how digital innovation impacts firm performance is equivocal. To address this critical lack of epistemological clarity, our study seeks to disentangle the juxtaposed roles of digital innovation as both an outcome and a process. When conceived as an outcome, digital innovation directly impacts firm performance, although previous studies report inconsistent results. When considered as a process, digital innovation either enables or inhibits the leveraging of research and devel...
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作者：Wang, Liuan; Bala, Hillol; Yan, Lu (lucy); Guo, Xitong
作者单位：Beijing Institute of Technology; Beijing Institute of Technology; Indiana University System; Indiana University Bloomington; IU Kelley School of Business; Harbin Institute of Technology
摘要：The rapid diffusion of online healthcare platforms (OHPs) is transforming healthcare delivery by enabling physicians to contribute to these platforms both reactively (e.g., answering patients' questions) and proactively (e.g., posting health-related articles). Given physicians' professional stature, workload, and legal responsibilities, understanding what motivates them to contribute to these platforms is crucial. When explicit economic incentives are limited, herding cues (i.e., perceptions o...
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作者：Zwass, Vladimir
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作者：Liu, Feng; Chen, Yu; Ho, Yi-Chun (Chad); Dasgupta, Subhasish; Fang, Mingjie
作者单位：Shandong University; George Washington University; Nanjing Agricultural University
摘要：Charity crowdfunding campaigns rely on emotional appeals to elicit empathy-driven support, yet they often struggle to translate such appeals into fundraising success. Drawing on the elaboration likelihood model, this study examines how emotions conveyed through textual descriptions and facial images relate to fundraising outcomes in charity crowdfunding. Using data from a leading crowdfunding platform, we apply machine learning techniques to analyze emotional content across both textual and vi...
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作者：Soh, Franck; Grover, Varun
作者单位：Texas Christian University; University of Arkansas System; University of Arkansas Fayetteville
摘要：The number of mobile app startups is increasing, but these startups face an increasingly hypercompetitive environment. To ensure long-term returns on their investments, these startups need to mitigate new entry threats. This entails limiting competitors' ability to imitate products. However, a minimal amount is known about the factors that influence competitors' identification of imitation targets and their willingness to imitate. We propose a research model that focuses on these two aspects t...
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作者：Lee, Ho Cheung Brian; Wang, Yen-Yao; Qi, Kangkang; Sambamurthy, Vallabh; Evans, Jocelyn D.
作者单位：University of Wisconsin System; University of Wisconsin Madison; University of Missouri System; University of Missouri Kansas City
摘要：Venture capital (VC) plays a key role in enabling information technology (IT) startups, driving economic growth and innovation. However, two defining features in the IT industry-deregulated market dynamics and gender-imbalanced labor structures-change VC effectiveness. The male-dominated ecosystem channels resources toward male entrepreneurs, leaving female-led IT startups less resourced and, in theory, more likely to benefit from VC support. Yet, they face challenges converting VC into intern...
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作者：Qiu, Jiangnan; Li, Mengjie; Gao, Shuangyan; Huang, Rongjiang; Ma, Zhongming; Li, Yan
作者单位：Dalian University of Technology; California State University System; California State Polytechnic University Pomona
摘要：In online knowledge communities (OKCs), humans and bots collaborate at massive scale, yet how their distinct resources shape collaboration patterns remains insufficiently understood. In particular, it is unclear whether humans consistently direct collaborative processes or whether bots can assume leading roles. Grounded in coordination theory, this study applies gSpan and local process model mining to 200 Wikipedia articles to examine how flow, fit, and sharing dependencies shape human-leadoff...
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作者：Lee, Myunghwan; Lee, Gene Moo; Cavusoglu, Hasan; Seidel, Marc-David L.
作者单位：Chinese University of Hong Kong; University of British Columbia
摘要：Although opportunities are central to firm innovation and performance, prior research lacks a scalable, theory-grounded approach to measuring them. Existing measures are either context-specific or detached from explicit relational mechanisms, limiting their generalizability and interpretability. Leveraging computational methods including text analytics, unsupervised machine learning, and network analysis of large-scale digitized data, we propose a computational design framework guided by struc...
