-
作者：Thomas, Michael; Goic, Marcel; Kalyanam, Kirthi
作者单位：University of Missouri System; University of Missouri Columbia; Universidad de Chile; Santa Clara University
摘要：Using a multiyear experiment, we show that advertising to businesses can generate very different responses than has been observed for consumers. First, we estimate larger advertising returns than typically found for consumers: a return on ad spend of 12.0 (95% CI: 4.8-24.5). Second, we estimate longer lags between ad delivery and purchase: 1-5 months for first-time purchases and 5-12 months or longer for repeat purchases. Third, we find that existing business customers are responsible for most...
-
作者：Wu, Joy
作者单位：University of British Columbia
摘要：People are often unaware that their personal data can serve as valuable inputs for economic activities in secondary data markets. However, whether secondary monetization of personal data determines privacy preferences remains unclear. I examine whether privacy decisions are motivated by the data recipient's ability to benefit from trading individuals' data with a third party. A large online laboratory experiment involving personally identifiable psychometric data is implemented with real data-...
-
作者：Deshmane, Abhishek; Martinez-de-Albeniz, Victor
作者单位：University System of Georgia; Georgia Institute of Technology; University of Navarra; IESE Business School
摘要：Newly released music is never assessed in isolation by audiences, who tend to compare objective (sonic attributes) and subjective (genre affiliations) elements of its identity with the previous musical catalog of the corresponding artist, his or her musically proximal peers, and the most successful releases in the market. In this paper, we provide a general framework that disentangles the objective and subjective identities of new musical releases and evaluates how differentiation affects audi...
-
作者：Baillon, Aurelien; Bleichrodt, Han; Li, Chen; Wakker, Peter P.
作者单位：Centre National de la Recherche Scientifique (CNRS); Universite Lyon 2; Ecole Normale Superieure de Lyon (ENS de LYON); Universite Jean Monnet; Universite Lyon 1; emlyon business school; Universitat d'Alacant; Erasmus University Rotterdam; Erasmus University Rotterdam - Excl Erasmus MC
摘要：This paper introduces source theory, a new theory for decision under ambiguity (unknown probabilities). It shows how Savage's subjective probabilities, with sourcedependent nonlinear weighting functions, can model Ellsberg's ambiguity. It can do so in Savage's framework of state-contingent assets, permits nonexpected utility for risk, and avoids multistage complications. It is tractable, shows ambiguity attitudes through simple graphs, is empirically realistic, and can be used prescriptively. ...
-
作者：Schwab, Stephen D.
作者单位：University of Texas at San Antonio; University of Texas System; University of Texas at San Antonio
摘要：When a member of a work team leaves, some knowledge is lost to the organization. Exploiting quasi-random turnover among military physicians because of deployments, I estimate the effects of turnover on patients and other providers in the same care team. I find that a discontinuity in primary care leads to a 3%-5% increase in costs driven primarily by an increase in the use and intensity of specialty care with no observable benefit to the patient as measured by potential reductions in hospitali...
-
作者：Valenti, Albert; Miller, Chadwick J.; Tucker, Catherine E.
作者单位：University of Navarra; IESE Business School; Washington State University; Massachusetts Institute of Technology (MIT)
摘要：Retargeted advertising that tries to entice potential customers back to a website is widely used by advertisers and has often replaced more traditional forms of targeting, such as contextual targeting that tries to match ads to website content. However, existing research has not investigated the extent to which these different targeting techniques compete with or complement each other. To investigate this, we conduct a large-scale field experiment with an automobile manufacturer to investigate...
-
作者：Nan, Lin; Tang, Chao; Ye, Minlei
作者单位：Purdue University System; Purdue University; Hong Kong University of Science & Technology; University of Toronto; University Toronto Mississauga
摘要：This paper investigates the impact of promoting whistleblowing on audit quality and the efficiency of detecting misstatements. On the one hand, whistleblowing alerts the enforcer to the possibility of a misstatement and intensifies the regulatory effort, thereby incentivizing the auditor to improve audit quality. On the other hand, promoting whistleblowing reduces the enforcer's investigative effort when there is no whistleblowing allegation, which in turn dampens the auditor's incentive to en...
-
作者：Li, Xinyu; Schnedler, Wendelin
作者单位：University of Paderborn
摘要：Teams are formed because input from different people is needed. Providing incentives to team members, however, can be difficult. According to received wisdom, declaring all members responsible fails because real responsibility for team output diffuses. But why? Also, why and when does formally declaring one member responsible mean that this member can be attributed real responsibility? We offer a model that answers these questions. We identify when jointly declaring a team responsible results ...
-
作者：Demirci, Ozge; Hannane, Jonas; Zhu, Xinrong
作者单位：Imperial College London; Leibniz Association; DIW Berlin - Deutsches Institut fur Wirtschaftsforschung; Technical University of Berlin
摘要：This paper studies the impact of generative artificial intelligence (AI) technologies on the demand for online freelancers using a large data set from a leading global freelancing platform. We identify the types of jobs that are more affected by generative AI and quantify the magnitude of the heterogeneous impact. Our findings indicate a 21% decrease in the number of job posts for automation-prone jobs related to writing and coding compared with jobs requiring manual-intensive skills within ei...
-
作者：Yu, Peiwen; He, Haiyang; Lei, Lei
作者单位：Chongqing University
摘要：Many firms offer products that consist of a durable base good (e.g., a vehicle) and a durable add-on (e.g., autopilot software). Some lease the add-on, whereas others sell it through intertemporal price discrimination or bundled pricing. Motivated by these practices, we examine whether a monopolistic firm should lease or sell the add-on when offering both durables. The literature suggests that leasing is preferable for a single durable good as it avoids the time inconsistency problem associate...
