作者:Kirgios, Erika L.; Athey, Susan; Duckworth, Angela L.; Karlan, Dean; Luca, Michael; Milkman, Katherine L.; Offer-Westort, Molly
作者单位:University of Chicago; Stanford University; University of Pennsylvania; University of Pennsylvania; Northwestern University; Johns Hopkins University; University of Chicago
摘要:Effective information sharing is critical for the success of organizations and governments. Because information that is easy to access is more likely to be adopted, leaders often minimize friction in information delivery. However, one type of friction may increase engagement: piquing curiosity by posing relevant questions prior to sharing information. To test this, we shared identical information about COVID-19 in either question-andanswer format or via direct statements across two preregister...