作者：LEDERER, AL; MIRANI, R; NEO, BS; POLLARD, C; PRASAD, J; RAMAMURTHY, K
作者单位：Nanyang Technological University; Duquesne University; University System of Maryland; University of Baltimore; Pennsylvania Commonwealth System of Higher Education (PCSHE); University of Pittsburgh; University of Wisconsin System; University of Wisconsin Milwaukee
作者：WIGHTMAN, KR
摘要：This paper examines the major influences and events that led to the creation and implementation of Club Z, a very successful frequent buyer program, by Zellers Inc., a Canadian mass merchandiser and a division of the Hudson's Bay Company. While the paper describes this major retailer's innovation in the adaptation of computer technology to store-level marketing, it also analyzes some of the significant aspects of the Club Z implementation from an IS management perspective: how a champion emerg...
作者：BERGERON, F; RIVARD, S; DESERRE, L
作者单位：Universite de Montreal; HEC Montreal
作者：JESSUP, LM; CONNOLLY, T; GALEGHER, J
作者单位：University of Arizona
作者：LEBLANC, LA; KOZAR, KA
作者单位：University of Colorado System; University of Colorado Boulder
作者：MYKYTYN, K; MYKYTYN, PP; SLINKMAN, CW
