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作者：Chen, Jianqing; Stallaert, Jan
作者单位：University of Texas System; University of Texas Dallas; University of Connecticut
摘要：Online publishers and advertisers have recently shown increasing interest in using targeted advertising online. Such targeting allows them to present users with advertisements that are a better match, based on their past browsing and search behavior and other available information (e.g., hobbies registered on a web site). This technique, known as behavioral targeting, has been hailed as the new Holy Grail in online advertising because of its potential effectiveness. In this paper, we study the...
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作者：Fichman, Robert G.; Dos Santos, Brian L.; Zheng, Zhiqiang (Eric)
作者单位：Boston College; University of Louisville; University of Texas System; University of Texas Dallas
摘要：The 50-year march of Moore's Law has led to the creation of a relatively cheap and increasingly easy-to-use world-wide digital infrastructure of computers, mobile devices, broadband network connections, and advanced application platforms. This digital infrastructure has, in turn, accelerated the emergence of new technologies that enable transformations in how we live and work, how companies organize, and the structure of entire industries. As a result, it has become important for all business ...
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作者：Fang, Yulin; Qureshi, Israr; Sun, Heshan; McCole, Patrick; Ramsey, Elaine; Lim, Kai H.
作者单位：City University of Hong Kong; Hong Kong Polytechnic University; Clemson University; Queens University Belfast; Ulster University
摘要：The effects of e-commerce institutional mechanisms on trust and online purchase have traditionally been understood in the initial online purchase context. This study extends this literature by exploring the role of e-commerce institutional mechanisms in the online repurchase context. In doing so, it responds to the emerging call for understanding the institutional context under which customer trust operates in an e-commerce environment. Specifically, this study introduces a key moderator, perc...
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作者：Kotlarsky, Julia; Scarbrough, Harry; Oshri, Ilan
作者单位：Aston University; Keele University
摘要：The coordination of effort within and among different expert groups is a central feature of contemporary organizations. Within the existing literature, however, a dichotomy has emerged in our understanding of the role played by codification in coordinating expert groups. One strand of literature emphasizes codification as a process that supports coordination by enabling the storage and ready transfer of knowledge. In contrast, another strand highlights the persistent differences between expert...
