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作者：Ketter, Wolfgang; Peters, Markus; Collins, John; Gupta, Alok
作者单位：Erasmus University Rotterdam; Erasmus University Rotterdam - Excl Erasmus MC; Erasmus University Rotterdam - Excl Erasmus MC; Erasmus University Rotterdam; Erasmus University Rotterdam; Erasmus University Rotterdam - Excl Erasmus MC; University of Minnesota System; University of Minnesota Twin Cities; University of Minnesota System; University of Minnesota Twin Cities
摘要：Wicked problems like sustainable energy and financial market stability are societal challenges that arise from complex sociotechnical systems in which numerous social, economic, political, and technical factors interact. Understanding and mitigating these problems requires research methods that scale beyond the traditional areas of inquiry of information systems (IS) individuals, organizations, and markets and that deliver solutions in addition to insights. We describe an approach to address t...
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作者：Han, Sang Pil; Park, Sungho; Oh, Wonseok
作者单位：Arizona State University; Arizona State University-Tempe; Arizona State University; Arizona State University-Tempe; Korea Advanced Institute of Science & Technology (KAIST)
摘要：The number of mobile apps launched in the market has exponentially grown to more than 2 million, but little is known about how users choose and consume apps of numerous categories. This study develops a utility theory-based structural model for mobile app analytics. We use the theoretical concepts of utility and satiation along with the factor analytic approach, as bases in simultaneously modeling the complex relationships among choice, consumption, and utility maximization for consumers of va...
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作者：Zhang, Kunpeng; Bhattacharyya, Siddhartha; Ram, Sudha
作者单位：University System of Maryland; University of Maryland College Park; University of Illinois System; University of Illinois Chicago; University of Illinois Chicago Hospital; University of Arizona
摘要：This paper proposes an audience selection framework for online brand advertising based on user activities on social media platforms. It is one of the first studies to our knowledge that develops and analyzes implicit brand-brand networks for online brand advertising. This paper makes several contributions. We first extract and analyze implicit weighted brand-brand networks, representing interactions among users and brands, from a large dataset. We examine network properties and community struc...
