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作者：Hu, Paul Jen-Hwa; Hu, Han-fen; Fang, Xiao
作者单位：Utah System of Higher Education; University of Utah; Nevada System of Higher Education (NSHE); University of Nevada Las Vegas; University of Delaware
摘要：Navigation structure and user familiarity are critical for user satisfaction, yet the mediating mechanisms by which they affect satisfaction remain unclear, especially from a cognitive perspective. To extend understanding of the drivers of user satisfaction with a website, this study focuses on the mediating roles of cognitive load and performance outcomes (in the form of efficiency and accuracy) according to a cognitive cost-benefit framework and cognitive load theory. The hypotheses were tes...
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作者：Kwark, Young; Chen, Jianqing; Raghunathan, Srinivasan
作者单位：State University System of Florida; University of Florida; University of Texas System; University of Texas Dallas
摘要：Online retailing is dominated by a channel structure in which a retailer either buys products from competing manufacturers and resells to consumers (wholesale scheme) or lets manufacturers sell directly to consumers on its platform for a commission (platform scheme). Easy access to publicly available third-party information such as product reviews that facilitate consumers' purchase decisions is another distinctive and ubiquitous characteristic of online retailing. We show that retailers can u...
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作者：Goodhue, Dale L.; Lewis, William; Thompson, Ron
作者单位：University System of Georgia; University of Georgia; Wake Forest University
摘要：Multiple regression has a previously unrecognized statistical blind spot because when multicollnearity and measurement error are present, both path estimates and variance inflation factors are biased. This can result in overestimated t-statistics, and excessive false positives. PLS has the same weakness, but CB-SEM's estimation process accounts for measurement error, avoiding the problem. Bringing together partial insights from a range of disciplines to provide a more comprehensive treatment o...
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作者：Hong, Yili; Pavlou, Paul A.; Shi, Nan; Wang, Kanliang
作者单位：Arizona State University; Arizona State University-Tempe; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; Shanghai University of International Business & Economics; Renmin University of China
摘要：Online referral systems help firms attract new customers and expand their customer base by leveraging the social relationships of existing customers. We integrate ultimatum game theory, which focuses on fairness, with motivation theories to investigate the effects of social distance and monetary incentives on the performance of three competing designs for online referral systems: rewarding only or primarily the proposer, rewarding only or primarily the responder, and dividing the reward equall...
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作者：Greenwood, Brad N.; Gopal, Anandasivam
作者单位：University of Minnesota System; University of Minnesota Twin Cities; University System of Maryland; University of Maryland College Park
摘要：The advent of the Internet and the maturation of the information technology (IT) industry has significantly decreased transaction and coordination costs. However, there is still a strong preference for being geographically proximal, notably when accessing capital markets for innovation activities, such as the formation of funding ties between venture capitalists (VCs) and new IT ventures. While VCs prefer to support colocated entrepreneurs, significant evidence suggests that the funding of non...
