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作者：Gu, Zheyin (Jane); Tayi, Giri Kumar
作者单位：University of Connecticut; State University of New York (SUNY) System; University at Albany, SUNY
摘要：Recent advances in information technologies (IT) have powered the merger of online and offline retail channels into one single platform. Modern consumers frequently switch between online and offline channels when they navigate through various stages of the decision journey, motivating multichannel sellers to develop omni-channel strategies that optimize their overall profit. This study examines consumers' cross-channel search behavior of pseudo-showrooming, or the consumer behavior of inspecti...
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作者：Hu, Nan; Pavlou, Paul A.; Zhang, Jie
作者单位：Stevens Institute of Technology; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; University of Texas System; University of Texas Arlington
摘要：Online product reviews help consumers infer product quality, and the mean (average) rating is often used as a proxy for product quality. However, two self-selection biases, acquisition bias (mostly consumers with a favorable predisposition acquire a product and hence write a product review) and underreporting bias (consumers with extreme, either positive or negative, ratings are more likely to write reviews than consumers with moderate product ratings), render the mean rating a biased estimato...
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作者：Jensen, Matthew L.; Yetgin, Emre
作者单位：University of Oklahoma System; University of Oklahoma - Norman; Rider University
摘要：Online product reviews are influential sources of information that some companies attempt to manipulate by compensating reviewers for favorable comments. The U.S. Federal Trade Commission has mandated disclosure of reviewer compensation to address this potential conflict of interest, but the effect of such disclosures on consumer attitudes is unknown. By extending prominence-interpretation theory, this work reconciles conflicting empirical results by introducing two novel elements of prominenc...
