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作者：Bapna, Ravi; Ramaprasad, Jui; Umyarov, Akhmed
作者单位：University of Minnesota System; University of Minnesota Twin Cities; McGill University
摘要：Making sustainable profits from a baseline zero price and motivating free consumers to convert to premium subscribers is a continuing challenge for all freemium communities. Prior research has causally established that social engagement (Oestreicher-Singer and Zalmanson 2013) and peer influence (Bapna and Umyarov 2015) are two important drivers of users converting to premium subscribers in such communities. In this paper, we flip the perspective of prior research and ask whether the decision t...
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作者：Cunha, Joao; Carugati, Andrea
作者单位：IESEG School of Management; Aarhus University
摘要：The quality of an organization's decisions depends on the quality of the data in its information systems. When technology records employees' work automatically, information quality is ensured by algorithms that produce electronic representations of work. What happens when employees report their own work? We show that the quality of this self-reported information depends on how managers direct their employees to report their work in their organization's information systems. We refer to construc...
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作者：Gong, Jing; Abhishek, Vibhanshu; Li, Beibei
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; University of California System; University of California Irvine; Carnegie Mellon University
摘要：In this paper, we explore how keyword ambiguity can affect search advertising performance. Consumers arrive at search engines with diverse interests, which are often unobserved and nontrivial to predict. The search interests of different consumers may vary even when they are searching using the same keyword. In our study, we propose an automatic way of examining keyword ambiguity based on probabilistic topic models from machine learning and computational linguistics. We examine the effect of k...
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作者：Srivastava, Shirish C.; Chandra, Shalini
摘要：The life-like collaborative potential offered by virtual worlds (VWs) has sparked significant interest for companies to experiment with VWs in order to organize convenient, cost-effective virtual global workplaces. Despite the initial hype, recent years have witnessed a rather stagnant use of VWs for collaboration in organizations. Previous research recognizes that the inherent uncertainties within the VW environment are factors limiting their utilization by businesses. Hence, grounding this r...
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作者：Ho, Shuk Ying; Lim, Kai H.
作者单位：Australian National University; City University of Hong Kong
摘要：By tracking consumers' browsing and purchase history, web personalization generates taste-matched recommendations for each consumer to stimulate purchases. In addition to taste-matching, mobile personalization matches recommendations to a consumer's physiological need and current location. These two additional features, referred to as need-matching and location-matching, are believed to be enablers of unplanned purchases. However, mobile advertisers may not be able to generate recommendations ...
