作者：Zahedi, Fatemeh 'Mariam'; Bansal, Gaurav
作者单位：University of Wisconsin System; University of Wisconsin Milwaukee; University of Wisconsin System
摘要：Web sites rely on pictures and animation to convey subtle messages that are more effectively communicated nonverbally. We argue that such messages could have strong cultural content, which should be understood in developing Web sites. Hence, this paper explores the cultural content of Web site images and develops a theory for Web-image signifiers. This is done in two phases. Phase I has an interpretive qualitative approach that uses Grounded Theory to identify signifiers and to develop the Web...
