作者：Dey, Debabrata; Lahiri, Atanu
作者单位：University of Washington; University of Washington Seattle; University of Texas System; University of Texas Dallas
摘要：The issue of versioning of information goods has resurfaced, in part as a result of the recent popularity of downloadable contents (DLC) among video game manufacturers. The central idea behind the DLC strategy, zero-day DLCs in particular, is that consumers who find the base version of a game to be sufficiently close to their tastes would want more of its capabilities and would pay a premium to upgrade by purchasing a DLC. To better understand the implications of such a product-line strategy, ...
作者：Clemons, Eric K.; Dewan, Rajiv M.; Kauffman, Robert J.; Weber, Thomas A.
作者单位：University of Pennsylvania; University of Rochester; University of Rochester; Singapore Management University; Swiss Federal Institutes of Technology Domain; Ecole Polytechnique Federale de Lausanne; Stanford University; Universite Paris Saclay; RWTH Aachen University; University of Cambridge; Lomonosov Moscow State University
