作者：Kwon, Hyeokkoo Eric; Oh, Wonseok; Kim, Taekyung
作者单位：Korea Advanced Institute of Science & Technology (KAIST); Korea Advanced Institute of Science & Technology (KAIST); Suwon University
摘要：This study investigates how the attributes of online social platforms (e.g., open vs. closed, symmetric vs. asymmetric social networks) and user preferences regarding platform diversity (e.g., single-homing vs. multi-homing) moderate the influence of homophily on user behaviors across varied social segments. On the basis of panel data, we delve into the interplay among homophily, structural diversities across various online social networking services (SNSs), and users' homing preferences in su...
