作者:Qiao, Dandan; Lee, Shun-Yang; Whinston, Andrew B.; Wei, Qiang
作者单位:National University of Singapore; Northeastern University; University of Texas System; University of Texas Austin; Tsinghua University
摘要:Numerous online information systems (e.g., question and answer [Q&A] forums, citizen science communities, and review websites) rely heavily on volunteer contributions. Managers have used monetary incentives to induce individuals to increase their contribution level. However, monetary incentives could also generate adverse effects, which could dampen individuals' intrinsic motivation and lead to lower contribution quality when incentives are small. To address this issue, we propose two interven...