作者:Zhou, Sijia; Chen, Yanzhen; Li, Xin
作者单位:Southeast University - China; Hong Kong University of Science & Technology; City University of Hong Kong
摘要:The persistent preference of patients for well-known healthcare providers inevitably leads to demand imbalances within the healthcare sector. Luckily, our research reveals that online healthcare platforms (OHPs) can address this issue by offering non-diagnostic digital services. Using an OHP-based online prescribing service as an example, our study reveals that this non-diagnostic digital service has resulted in a significant increase in consultations, particularly for less prominent hospitals...