作者：Ba, Sulin; Stallaert, Jan; Zhang, Zhongju
作者单位：University of Connecticut
摘要：To cut costs, companies have chosen to deliver a variety of service offerings online. However, the digital systems providing such services (e-service) have always been complemented with or supported by human-based service (h-service). Whereas h-service has total costs that increase with the demand for services, e-service mainly requires a fixed investment upfront, which can be amortized over the totality of customers served. Considering the different nature of the costs of h-service and e-serv...
