作者：Choudhary, Vidyanand; Shivendu, Shivendu
作者单位：University of California System; University of California Irvine; State University System of Florida; University of South Florida
摘要：To study the role of targeted couponing in auctions, we develop a stylized model in which bidders have heterogeneous valuations and participation costs wherein their entry probabilities are endogenous. Couponing impacts the seller's profit in two ways: (i) impact on bidders' entry probability including negative externalities for the bidder who does not receive a coupon and (ii) value extraction. We find that targeting a coupon to the low-valuation bidder can be optimal for the firm even if it ...
作者：Qiu, Liangfei; Kumar, Subodha
作者单位：State University System of Florida; University of Florida; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University
摘要：The performance of prediction markets depends crucially on the quality of user contribution. A social-media-based prediction market can utilize aspects of social effects to improve users' contribution quality. In this study, we examine the causal effect of social audience size and online endorsement on prediction market participants' prediction accuracy through a randomized field experiment. By conducting a comprehensive treatment effect analysis, we estimate both the average treatment effect ...
